Harnessing Visual Thinking for Climate Justice
CHALLENGE
How to Engage and Mobilize the Public on the Climate Crisis? Climate justice movements often struggle to effectively communicate urgency and inspire action beyond their core activist circles. Complex data, abstract concepts, and an overwhelming flow of information can make it difficult to capture public attention and mobilize new supporters.
For the Festival della Partecipazione, Global Platform Italia (ActionAid) wanted to explore innovative ways to strengthen activism through more engaging, accessible, and impactful communication strategies.
Posters: the climate crisis as seen by three different illustrators
SOLUTION
Co-creation and co-design sessions
Participants actively shaped their own visual narratives, brainstorming and refining key messages.Interactive exercises and live drawing
Through structured activities, post-its, and large-scale illustrations, ideas became tangible and compelling.Real-time graphic facilitation
Our team captured the conversations in visually engaging formats, ensuring clarity and retention of key insights.A central highlight was the 8-meter illustrated timeline of the climate crisis, created live throughout the event. This large-scale visual storytelling piece mapped historical turning points, contextualized challenges, and highlighted urgent calls to action. Additionally, we provided digital graphic recording for the main talks, amplifying key messages and turning discussions into engaging, shareable visual content.
Visual minutes realized during talks
IMPACT
Energizing Activism and Expanding Reach
Galvanized participation
The high-energy, hands-on format created an immersive experience, keeping engagement levels high throughout the session.
Empowered activists with new tools
Participants left equipped with visual techniques to strengthen their campaigns and outreach
Made complex issues accessible
Visual thinking helped simplify and amplify key messages, making the climate crisis feel more immediate and actionable.
Strengthened movement communication
By integrating visual storytelling, climate movements can better connect with wider audiences, reaching beyond traditional activist communities.
This case exemplifies how graphic facilitation transforms activism, making it more inclusive, powerful, and action-driven. By translating complex topics into compelling visuals, we help movements break barriers, inspire action, and drive real change.
Event visual agenda
YOUR IDEAS, OUR EXPERTISE.
LET’S DRAW THEM INTO A CLEAR VISION.