Engaging Video Tutorials for Learning & Service

CHALLENGE

TRENORD is a major Italian transportation company needed an effective and engaging way to educate both employees and passengers.

Internally, they sought to improve staff training with clear and accessible learning materials.

Externally, they wanted to guide passengers through essential services, such as ticket purchasing, subscription management, and service access, ensuring a smooth and stress-free experience for all users. The challenge was to simplify complex procedures and make information intuitive and easy to remember.

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SOLUTION

We designed and produced animated tutorial videos, leveraging motion design, storytelling, and visual thinking to turn detailed procedures into engaging, easy-to-follow guides. These videos made complex topics more accessible, ensuring clarity and efficiency for both employees and passengers.

CAPABILITIES

User-Centered Learning
Designing content tailored to employees’ professional development and passengers’ everyday needs.

Visual Thinking for Clarity
Translating technical and procedural information into intuitive visuals.

Storytelling & Motion Design
Crafting engaging narratives to enhance learning and user experience.

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IMPACT

The video tutorials streamlined internal training and improved the onboarding process for new employees, reducing learning time and increasing engagement. For passengers, the tutorials enhanced service accessibility, making ticketing and subscription processes easier to understand. This approach boosted customer satisfaction and strengthened the company’s commitment to clear and inclusive communication.

YOUR IDEAS, OUR EXPERTISE.
LET’S DRAW THEM INTO A CLEAR VISION.